The Brief
Where They Started
Nadi Care runs forty clinics across north Karnataka. Doctors kept notes on paper, patients forgot follow-ups, and the video calls their old app offered failed on village networks.
Case Study · Product Design · 2025
Nadi Care: Telehealth for Small-Town Clinics
A clinic app doctors in Hubballi and Belagavi run a whole day on, and a patient app that works on 2G.
Results
What Changed
- 14 weeksFrom first interview to launch
- 38%Fewer missed follow-up visitsSix months after launch, in the pilot clinics
- 2.1 MBThe patient app's download size
What We Did
How We Built It
We spent two weeks in four clinics before drawing a screen. The clinic app follows a doctor's real day: the queue, a two-tap prescription in Kannada or English, and reminders sent by SMS. The patient app falls back to an audio call when the video cannot hold.
The Project
Fourteen Weeks, Step by Step
- Step 1
Two Weeks in the Clinics
We sat beside receptionists and doctors in four clinics and timed every step of a visit.
- Step 2
One Prototype a Week
Each Friday a doctor used the latest prototype for a real session, and we changed what slowed them down.
- Step 3
Built for the Network
Audio when video drops, notes saved on the phone first, and an app small enough for a full phone.
- Step 4
Launched Clinic by Clinic
Five clinics first, all forty within six weeks, with our team on call for each one's first day.
Nayaroop rebuilt our patient app in fourteen weeks. Doctors in Hubballi and Belagavi now run a full clinic day on it.
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