The Brief
Where They Started
Laterite is a twelve-person architecture practice in Mangaluru, named for the red stone of the coast. Their work was beautiful; their identity was a logo a cousin made in 2009.
Case Study · Brand · 2025
Laterite: Identity and Website for an Architecture Practice
A name in red earth, a type system cut from their drawings, and a site that lets the buildings speak.
Results
What Changed
- 3Typefaces cut down to oneA single family across drawings, signs and the site
- 41%More enquiries from the websiteIn the first six months
- 12Projects photographed for the launch
What We Did
How We Built It
We built the identity from their own drawings: a block mark taken from a plan, one type family, and the red of wet laterite. The website is quiet on purpose, with large photographs, short words and every project's drawings one tap away.
For the first time our website looks like our buildings. Clients arrive at the first meeting already knowing what we do.
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