When a project starts, our content strategist writes the key screens as plain text before a designer opens Figma.
Words settle arguments
A team can argue for an hour about a layout. Five lines of text that say what the screen is for usually end the argument.
Words travel
Plain text is easy to translate early. Kannada and Hindi versions are tested with users before the design is final, not after.
Then the design
The design makes the words easy to read and act on. It is faster, and it is better.


