Most of the people who use our clients' products hold a phone that cost under ₹10,000, with a few gigabytes of storage left and a network that drops in lifts and trains. We design for that phone first.
Start with the download
Every megabyte is a reason to skip an app. We set a size budget on day one and check it on every release. Nadi Care's patient app is 2.1 MB.
Words before pictures
Illustrations look friendly in a review meeting and confusing on a 5-inch screen. Clear words, in the user's language, do more.
Test on real phones
Our studio has a shelf of the most common phones in India. Every prototype is tested on them, outdoors, in sunlight.
